Luna Enhances Brand with New Website
Online presence better defines companyâ€™s vision and market positionÂ Â
ROANOKE, Va., (November 29, 2012) â€“ Luna Innovations Incorporated (NASDAQ: LUNA) today introduced a new website that, along with a fresh rebrand, more clearly defines the companyâ€™s vision, capabilities and market position.
The website, www.lunainc.com, better organizes content around Lunaâ€™s main technologies — Â fiber-optic testing, fiber-optic sensing, fiber-optic shape sensing and secure computing and communications â€“ as well as new technology development in sensing, health sciences and materials. The site is part of a brand overhaul that includes a new logo and tagline, â€œDefying Impossible,â€ which speaks to Lunaâ€™s quest to challenge convention and do things others have deemed too difficult to achieve.
â€œWe have redesigned our image and created this new website to more effectively present the Luna brand, providing compelling content about what makes us stand apart,â€ said My Chung, Lunaâ€™s CEO. â€œAs we move forward, we will continue to develop content and optimize the websiteâ€™s search potential to broaden our awareness, further strengthen our position in the market, reinforce and build our brand, and distinguish ourselves among competitors.â€
The website includes additional information about Lunaâ€™s market segments and products and services. It also has content dedicated to investors.
The new look and reorganized content supports the companyâ€™s strategy to be the leading provider of sensing systems for composite manufacturing, the leading supplier of fiber-optic sensing technology for robotic and non-robotic minimally invasive surgical systems, and the leading choice to ensure the integrity of integrated circuits used in defense systems.
The website better serves the companyâ€™s growing customer base and strengthens its sales efforts through intuitive navigation, giving visitors easy access to technology solutions, product enhancements and new technology development. The new site aligns Lunaâ€™s online presence with other marketing efforts that include public relations, media outreach, trade show participation and industry whitepapers.
â€œIn the past investors, customers and other key audiences have not fully understood our remarkable capabilities,â€ Chung said. â€œThe new site, complementing our rebranding, presents this information more clearly and helps to educate website visitors about the benefits of our technologies and the value we bring to a marketplace searching for solutions.â€
Luna Innovations Incorporated (www.lunainc.com) focuses on sensing and instrumentation. Luna develops and manufactures new-generation products for the healthcare, telecommunications, energy and defense markets. The company’s products are used to measure, monitor, protect and improve critical processes in the markets it serves.
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