Luna Innovations Sets New Strategy for Future

Company to focus on high-growth industries to drive revenue

ROANOKE, Va.- Dec. 15, 2011–Luna Innovations Incorporated(NASDAQ: LUNA) has announced a new corporate strategy to grow revenue that focuses on serving high-growth industries with new technology solutions to measure, monitor, protect and improve critical processes in the medical, defense and composites industries.

The strategy, recently approved by the company’s Board of Directors, focuses on three key objectives:

  • Become the leading provider of sensing systems and standard test methods for composite materials by offering disruptive technology that revolutionizes the industry.
  • Continue to pioneer the way and be the leading supplier of fiber-optic shape sensing technology for robotic and minimally invasive surgical systems.
  • Be the leading choice for ensuring the integrity of integrated circuits used in defense systems.

“Over the past few months, our leadership team and board members have worked together to conduct a comprehensive analysis of our products, strengths, market position and market needs,” saidMy Chung, CEO ofLuna Innovations. “We believe that our technologies, our people and our research and development, along with our partnerships in numerous industries, provide us with some very attractive opportunities.”

“Now, following a successful reorganization, we want to provide investors and other stakeholders with a roadmap to the future that emphasizes the compelling value proposition for markets we serve,” Chung added.

One example of a product implementing our strategy is the ODiSI (Optical Distributed Sensor Interrogator), Luna’s new sensing platform. It provides fully distributed strain or temperature measurements and delivers an unprecedented amount of data by using an optical fiber as a continuous sensor over up to 50 meters of surface. Compared to traditional sensing methods, such as strain gages, Luna’s technology provides greater insight into the performance, tolerances and failure mechanisms of structures and vehicles. The company believes the technology will provide exceptional value to the fast-growing composites manufacturing market, particularly in aerospace and green energy applications.

Another growth opportunity is in the medical market. Luna currently maintains product development relationships with two leading players in robotic medical technology –Intuitive SurgicalandHansen Medical– and is working with both companies to support the development of high-speed shape sensing and localization of minimally invasive surgical devices using fiber-optic technology. The technology is helping to improve healthcare with advances in medical robotics and minimally invasive surgery.

“These are just a few examples of technology and markets where we’ve identified opportunities to increase revenues and market share,” Chung said. “Together with our continued emphasis on research and development and new focus on cultivating a high-performance team with the energy of a start-up company, we have mapped out a future direction that takes advantage of technology trends and high-growth industries to position Luna for what we expect will be a strong and promising future.”

About Luna Innovations:

Luna Innovations Incorporated( focuses on sensing and instrumentation. Luna develops and manufactures new-generation products for the healthcare, telecommunications, energy and defense markets. The company’s products are used to measure, monitor, protect and improve critical processes in the markets we serve. Through its disciplined commercialization business model, Luna has become a recognized leader in transitioning science to solutions. Luna is headquartered inRoanoke, Va.

Forward-Looking Statements:

The statements in this release that are not historical facts constitute “forward-looking statements” made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties. These statements include our expectations regarding our strategy, technological and product capabilities and potential markets, as well as the company’s focus on opportunities in the medical, defense and composites industries. Management cautions the reader that these forward-looking statements are only predictions and are subject to a number of both known and unknown risks and uncertainties, and actual results, performance, and/or achievements of the company may differ materially from the future results, performance, and/or achievements expressed or implied by these forward-looking statements as a result of a number of factors. These factors include, without limitation, technological and product limitations, potential lack of, or delays in, market acceptance, and failure of demand for the company’s products and services to meet expectations, and those risks and uncertainties set forth in the company’s periodic reports and other filings with the Securities and Exchange Commission. Such filings are available at the SEC’swebsite at and at the company’s website at The statements made in this release are based on information available to the company as of the date of this release andLuna Innovations undertakes no obligation to update any of the forward-looking statements after the date of this release.

Investor Contact:
Luna Innovations Incorporated
Dale Messick, 1-540-769-8400